Factor 75 Case Study

Factor 75

Acquired by Meal-Kit Delivery Giant, HelloFresh

Factor 75 is an online, subscription-based meal delivery service that ships healthy, restaurant-quality meals directly to consumers throughout the contiguous United States. With an emphasis on “nutrition for performance,” the company’s name stands for the philosophy that 75% of fitness results and everyday performance derive from diet. The market of customized meal delivery services has taken the world by storm over the last few years as consumers look for nutritious and affordable meals that meet the demands of their busy lifestyles.

Factor 75

After receiving revenue-based financing from Flow Capital in 2016, Factor 75 was able to grow the size and value of its business significantly, expanding geographically and into adjacent markets. They now offer nutritional supplements and consulting for their fitness-focused customers. 

Since then, the company has been ranked as one of Inc. Magazine’s Fastest-Growing Private Companies in America for four consecutive years. Between 2017 and 2019, their 3-year-growth came out to 1,018%. 

  • 2017 Ranking: #133
  • 2018 Ranking: #264
  • 2019 Ranking: #447
  • 2020 Ranking: #715

In October 2019, Flow Capital received a buyout payment, ending its $750K royalty investment in the company.

In November 2020, the company announced it has been acquired by meal-kit delivery giant, HelloFresh, for a total purchase price up to USD $277 million.

"Flow's revenue-based financing was phenomenal for Factor 75, providing flexible capital that helped enable our company's very high growth rate. Flow has been super supportive investors and advisors to our business."
Mike Apostal
CEO of Factor 75