In August 2019, DirecTech Labs Inc., a TechStars graduate and Los Angeles-based company, received a royalty investment from Flow Capital.
DirecTech Labs leverages predictive analytics and machine learning to help direct and social selling companies to understand their sales reps and customers at unprecedented levels. DirecTech’s deep segmentation and behavior profiles – learned from over 16 million sales lifecycles – power personalized text and email interactions with sales reps and customers, maximizing their potential and delivering measurable ROI. DirecTech Labs is currently operating in 85 countries and 24 languages.
“DirecTech lies at the intersection of SaaS, artificial intelligence, and sales tech, three important and recurring themes in our investment portfolio,” said Robb McLarty, CIO of Flow Capital. “We are excited to help DirecTech expand and drive measurable impact to direct selling companies.”